Simply put, I am a marketer (for over two decades). Yet, I am fascinated with the human brain. In my opinion, the two go together. To create powerful marketing messages, we must understand the mind of our customers. While working on my doctorate in general psychology, I was able to dive deep into consumer behavior and the psychological factors that drive us. All of my recommended books touch on psychology in some way or another and will teach you how to motivate your customers to take action.
I wrote
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions
This book is a classic in the field of persuasion and influence and it is a must-read for anyone looking to improve their ability to influence customers in a business setting.
The book provides a comprehensive understanding of the psychological principles of persuasion and how they can be applied in a business context. It covers topics such as social proof, authority, scarcity, liking, consistency, and commitment. Each principle is explained in detail with practical applications that can be used in a business setting. The principles discussed in the book are based on decades of research and experiments, making it an authoritative source of information on the topic.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
Building a Storybrand is a book I recommend a lot to my marketing students at the university where I teach. This book provides a clear and effective framework for crafting a compelling brand story that resonates with customers. Miller's approach is easy to understand and implement, and it has helped me to clarify my own messages. Additionally, the book is filled with real-life examples and case studies that illustrate the principles in action. This book will help you improve your messaging and connect with customers in a more meaningful way.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I read The Tipping Point nearly 10 years ago and it has stuck with me. The book explores how small changes can lead to big impacts. Gladwell does a good job examining the factors that contribute to the spread of ideas, products, and behaviors, and he provides valuable insights into how to create and capitalize on "tipping points" in business and society. The book is filled with fascinating examples that illustrate Gladwell's points in a compelling and engaging way. Whether you're a marketer, entrepreneur, or just someone who wants to make a difference, The Tipping Point will change the way you think about the world.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
I read this book on an airplane and was asked by the person next to me why I needed to learn about why I buy things. Well, this book is for anyone interested in understanding consumer behavior and the psychology of shopping. It’s an in-depth exploration of how shoppers interact with products and environments and provides valuable insights into how businesses can improve their sales and customer satisfaction. Underhill backs up his observations with a wealth of research and data.
I found Predictably Irrational by Dr. Dan Ariely fascinating. This book provides a deep understanding of how and why people make decisions and how these decisions are affected by emotions, social norms, and other hidden forces. As a marketer, understanding the predictable irrationality of human behavior can help you craft more effective campaigns, pricing strategies, and communication. The book will improve your understanding of consumer behavior and help you make better decisions.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
The Power of Scarcity uncovers the psychology behind scarcity and how it affects our decision-making. The author shares case studies, interviews with executives from brands such as McDonald's, Harry & David, and 1-800-Flowers.com. The book delves into the four types of scarcity, the effects of scarcity on shoppers, the psychological impact of persuasion, FOMO, and how scarcity can be ethically applied. It also includes the pitfalls of scarcity. The book is a valuable resource for understanding the power of scarcity and how it can be used to influence customer decisions.
I’ve always been fascinated by group dynamics, large and small. Why things functioned well, why they didn’t. It’s possible my ability to empathize and use humor as a consensus-builder is the reason I was elected president of a homeowners association, a music production association, and even an agricultural group. Books were not particularly involved in this fascination! But in recent years, experiencing the breakdown of civility and trust in our political and cultural discourse, I’ve taken a more analytical view of the dynamics. These books, in their very different ways, have taught me lessons about life, understanding those with different beliefs, and finding ways to connect and move forward.
We’ve all experienced the overwhelming level of political and social divisiveness in our country. This invisible “virus” of negativity is, in part, the result of the name-calling and heated rhetoric that has become commonplace among commentators and elected leaders alike.
My book provides a clear perspective on the historical and modern-day causes of our nation's divisive state. It then proposes easy-to-understand solutions—an action plan for our elected leaders and citizens as well. Rather than a scholarly treatment of a complex topic, the book challenges us to take the obvious steps required of those living in a free democracy. And it…
Uniting the States of America: A Self-Care Plan for a Wounded Nation
Lyle Greenfield's "Uniting the States of America―A Self-Care Plan for a Wounded Nation" is a work of nonfiction and opinion. Incorporating the lessons of history and the ideas and wisdom of many, it is intended as both an educational resource and a call-to-action for citizens concerned about the politically and culturally divided state of our Union. A situation that has raised alarm for the very future of our democracy.
First, the book clearly identifies the causes of what has become a national crisis of belief in and love for our country. How the divisiveness and hostility rampant in our political…
